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LR Health & Beauty welcomes Jörg Körfer as new CEO – focus remains on growth and operational excellence
LR Health & Beauty welcomes Jörg Körfer as new CEO – focus remains on growth and operational excellence
Ahlen, 21 July 2025 – LR Health & Beauty SE announces that Mr Jörg Körfer has been appointed Chief Executive Officer (CEO). He will take over the responsibilities of the previous members of the Management Board, Dr Andreas Laabs and Andreas Grootz, with effect from 1 August 2025. Both gentlemen will leave the company by mutual agreement on 31 July 2025. In order to further strengthen the management team in the future, the Supervisory Board is exploring options for another complementary member of the Management Board.
Jörg Körfer has extensive expertise in global direct sales from his many years of management experience with international companies. Among other things, he spent 14 years at Vorwerk (CEO Kobold and CEO Thermomix) and served as Chairman of the Advisory Board at Bofrost for six years, as well as acting as CEO in an advisory capacity. He will now bring this experience to LR and continue to exploit the full potential of Europe’s leading social commerce platform in line with the strategy that has been pursued.
The Supervisory Board would like to express its sincere thanks to the two departing members of the Management Board for their trust and dedication. Under Dr Laabs’ leadership in particular, LR has developed excellently over the past eleven years and is ideally positioned to enter its next phase of growth. Since joining LR in 2014, Dr Laabs has played a key role in shaping the company and successfully transformed LR from a traditional direct sales model into a globally active social commerce company. The key milestones of his tenure include the digitalisation of the business model, several of LR’s most successful product launches, and infrastructure projects such as the insourcing of Aloe Vera Drinking Gels in 2018 and the opening of the IT hub in Athens, all of which have contributed significantly to LR’s current position.
Andreas Grootz is leaving the company after fourteen years. He established capital market-compatible governance structures at LR and drove forward the opening of new markets.
The Supervisory Board is confident that Mr Körfer is the right successor to LR to continue the success story started by Dr Laabs and his team.
Contact:
Public Relations:
LR Global Holding
Almut Kellermeyer
Head of PR / Public Affairs
Kruppstraße 55
59227 Ahlen
Tel.: +49(0)2382 7813-106
Email: a.kellermeyer@LRworld.com
https://ir.lrworld.com/
Investor Relations:
cometis AG
Thorben Burbach
Unter den Eichen 7 | Building D
65195 Wiesbaden
Tel.: +49(0)611 – 205855-23
Fax: +49(0)611 – 205855-66
Email: burbach@cometis.de
Change in the Management Board of LR Health & Beauty SE
Disclosure of an inside information acc. to Art. 17 of the Regulation (EU) No. 596/2014 (Market Abuse Regulation – MAR)
Change in the Management Board of LR Health & Beauty SE
Ahlen, 21 July 2025 – The Supervisory Board of LR Health & Beauty SE, issuer of the bond (ISIN: NO0013149658, German Securities Code (WKN): A3513A), has decided to appoint Mr. Jörg Körfer to the Management Board with effect from August 1, 2025. At the same time, Dr. Andreas Laabs and Andreas Grootz will leave the Management Board by mutual agreement on 31 July 2025.
IR contact:
cometis AG
Thorben Burbach
Unter den Eichen 7 | Gebäude D
65195 Wiesbaden
Phone.: +49(0)611 – 205855-23
Fax: +49(0)611 – 205855-66
E-Mail: burbach@cometis.de
End of inside information
LR Health & Beauty SE grows profitably in the first quarter 2025
LR Health & Beauty SE grows profitably in the first quarter 2025
- Sales increased by 2.0% to EUR 74.0 million in the first quarter
- EBITDA reported significantly improved by 20.5% to EUR 7.4 million
- Digitalisation and process optimisation in logistics & IT increase efficiency
- Forecast for the financial year 2025 confirmed
Ahlen, 26 May 2025 – LR Health & Beauty SE, Europe’s leading digital social commerce company for high-quality nutritional supplements and beauty products, today published its figures for the first quarter of 2025. In the first three months of the financial year 2025, LR Health & Beauty SE generated sales (revenue from goods sold) of EUR 74.0 million (Q1 2024: EUR 72.6 million). Despite the generally subdued consumer sentiment in Europe, the company was able to increase sales by 2.0% compared to the first quarter of the previous year.
Furthermore, EBITDA reported amounted to EUR 7.4 million (Q1 2024: EUR 6.1 million) in the first quarter of 2025, which corresponds to a significant increase of 20.5% compared to the same period of the previous year. On the one hand, both the sales growth achieved, and overall stable cost structures had a positive effect. On the other hand, one-off extraordinary effects due to the premature refinancing of the old bond burdened the EBITDA reported in the previous year’s quarter. In the first quarter of 2025, normalized EBITDA rose by 4.9% to EUR 8.2 million compared to the corresponding value of the previous year of EUR 7.8 million.
Valdemaras Gordinskis, Vice President Global Controlling and Investor Relations of LR Health & Beauty SE, comments: “The good start to the 2025 financial year has confirmed that we have set the course for profitable growth with our strategic growth initiatives such as the realignment of the career plan and the continuous expansion of our product range.
With the ongoing digitalisation of our business processes and the launch of our new logistics centre, we are also successfully working towards making our business even more efficient and profitable.”
Successful digitalisation of business processes
The logistics centre at the Ahlen site has been fully commissioned and now also enables direct deliveries to LR sales partners and customers in various markets. At the heart of the logistics centre is a state-of-the-art storage system that increases efficiency and improves scaling possibilities. The further digitalisation of business processes is reflected not only in the optimised logistics, but also in the expansion of the company's own IT infrastructure. The opening of the IT hub in Athens is helping to ensure that business applications can increasingly be developed and operated internally.
Dr. Andreas Laabs, CEO of LR Health & Beauty SE summarises: “Our partner community has started the new year with a lot of energy, and we have seen a great response to our Business Days. With the launch of the new LR Aloe Via Magic Power Duo skincare range, we have furthermore underpinned our high quality standards in the field of skincare. We aim to utilise the tailwind from the first quarter to continue our growth trajectory. On top of seasonal sales initiatives such as ‘Crazy Summer’, we are also planning a major new product launch for the second half of the year, which will give our partner community further impetus for sales."
Outlook 2025
LR Health & Beauty still expects to be able to consistently utilize the growth opportunities in the Health & Beauty segments despite the tense market situation in large parts of Europe. Based on conservative assumptions, the company continues to expect stable to moderately rising sales (revenue from goods sold) and significantly higher EBITDA for the 2025 financial year compared to the previous year.
The full report for the first quarter is available from today on the company website at https://ir.lrworld.com/.
In addition, the Sustainability Report 2024 is now available for download at https://ir.lrworld.com/en/sustainability/.
LR Group
Following the motto "More quality for your life" the LR Group with headquarters in Ahlen/Westphalia successfully produces and markets various high-quality nutritional supplements and cosmetic products in 32 countries. As an attractive social commerce company, LR supports the personal exchange in its community with efficient, digital solutions. The holistic tool "LR neo" offers the international partnership all business-relevant key figures and information for their LR business in one dashboard.
LR has been firmly established on the market since 1985 as a "people business" company that focuses on people and personal advice. In times of changing working environments, the business model particularly appeals to those who are looking for more flexibility, a better work-life balance and greater financial independence.
The processing of Aloe Vera has been one of the core competencies of LR for more than 20 years. Only the valuable inside of the leaf is used for the products. In Ahlen, the company has established one of the most modern Aloe Vera production sites for Aloe Vera Drinking Gels in Europe.
In autumn 2009, LR founded the LR Global Kids Fund e.V., which supports deprived children and their families in many countries around the world efficiently and unbureaucratically in cooperation with local institutions. For further information on our commitment to sustainability, please read our sustainability report.
LR currently has around 1,200 employees and hundreds of thousands of registered community members.
Your Contacts:
PR Contact:
LR Health & Beauty SE
Almut Kellermeyer
Head of Corporate Communication
Kruppstraße 55
59227 Ahlen
Phone: +49(0)2382 7813-106
E-Mail: a.kellermeyer@LRworld.com
https://ir.lrworld.com/
IR Contact:
cometis AG
Thorben Burbach
Unter den Eichen 7 | Gebäude D
65195 Wiesbaden
Phone: +49(0)611 - 205855-23
Fax: +49(0)611 - 205855-66
E-Mail: burbach@cometis.de
"With innovative product solutions that cater to people’s growing health consciousness, we are fully on-trend."